Tuesday, August 6, 2019

Women in Frankenstein Essay Example for Free

Women in Frankenstein Essay In her novel Frankenstein, Mary Shelley portrays all of her female characters from both positive and negative perspectives. Writing the novel in the early 19th century, Shelley addressed the common stereotypical view of women as inferior to men that society of the time held. Dominated by male narrators, the female’s perspective is ignored in the novel. By excluding the female’s perspective of Frankenstein, Shelley reinforces in the reader the message that society of the time attributed very little to women. In addition to that, the firm ideas that women should be dependent on males, to be taken care of and having little potential to achieve anything independently, resonates in several of her characters. Resonating with other characters, the readers are able to see that women are weak-minded, feeble characters who become easily influenced. This trend can be seen throughout Frankenstein with characters such as Caroline Beaufort, Elizabeth Lavenza, and Justine Moritz, who all played less substantial roles compared to the males in the story. Shelley portrays the persistent feminine strength in her female characters through the small triumphs of Caroline Beaufort, Elizabeth Lavenza and Justine Moritz, however Shelley acknowledges how weak minded and dependent they become in the face of adversity and their lack of control over certain situations. Shelley is able to show that Caroline Beaufort is able to sustain herself financially, however Shelley brings the reader to the harsh reality that she must sooner or later be dependent on a man. Shelley states, â€Å"†¦there was no other prospect of support. But Caroline Beaufort possessed a mind of an uncommon mold, and her courage rose to support her in her adversity. † (p. 28). When Caroline’s father was on the brink of death, she contained herself emotionally and made ends meet in her household financially. However, Caroline’s momentum died out when the harsh reality became that she couldn’t support herself because of her grieving emotional state. Shelly continues, â€Å"This last blow came over her, and she knelt by Beaufort’s coffin weeping bitterly, when my father entered the chamber. He came like a protecting spirit to the poor girl, who committed herself to his care; and after the interment of his friend, he conducted her to Geneva, and placed her under the protection of a relation. Two years after this event Caroline became his wife. † (p. 28). Caroline’s independency and self sufficiency was a failure since she was â€Å"rescued† from her troubles by Alphonse Frankenstein. Shelley’s bigger message to the readers is that women need to be rescued by men because they are incapable of maintaining themselves and need to be dependent on someone else. Shelley is able to incorporate her time period’s stereotypical belief of women being possessions of men that need to be cared for in her example of Caroline Beaufort and Alphonse Frankenstein. Elizabeth Lavenza’s celestial beauty and enticing charm is what sets her apart from other women, however she is met by her death when she was unaware of Frankenstein’s mischievous secret. Elizabeth came into the Frankenstein household fully well aware of her expectations of fulfilling the position of Victor Frankenstein’s wife. Victor states, â€Å"No word, no expression could body forth the kind of relation in which she stood to me- more than sister, since till death she was to be mine only. † (p. 31). Victor expresses that his appreciation of Elizabeth is beyond what words can express, however it was his fault that Elizabeth met her untimely death. Victor’s creation took out his vengeance on poor Elizabeth, who was completely unaware of the knowledge that was being withheld from her. If Elizabeth had taken more of a firm initiative into Victor’s life outside of their relationship, there would not have been any discrepancies between the two. Victor swore to protect Elizabeth, ironically he was the cause of her death because he withheld so much from her. The lack of their bond and understanding contributed to this miscommunication that allowed for the monster to kill Elizabeth. Shelley utilizes this instance to show the readers how the fault of Victor Frankenstein directly hurts Elizabeth Lavenza, which cost Elizabeth, her life. Justine Moritz remained strong in the arms of controversy, but due to her weak-minded mentality she was thrusted into her own downfall. Moritz remained her firm stance on her innocence and she was firm on her beliefs. Her determination and persistence prompted her to gather witnesses in her defense to prove her innocence. She states, â€Å"I beg permission to have a few witnesses examined concerning my character, and if their testimony shall not overweigh my supposed guilt, I must be condemned although I would pledge my salvation on my innocence. † (p. 79). Being the strong and independent minded thinker that Moritz was, she was hoaxed into giving a false guilty plead. Moritz was forced to give a plead when the judicial authorities threatened her salvation, and being belittled forced her to give that statement. Victor stated, â€Å"The person to whom I addressed myself added that Justine had already confessed her guilt. †(p. 81). Victor had the opportunity to save the woman’s life, however it was his hesitation and her weak will that allowed her to succumb to death. Shelley was able to portray a spectrum of both positive and negative perspectives of women, however she is able to show that they are weak infantile beings because none of the women survive. The bigger message that Shelley is trying to send is that women lack the superior characteristics that allow men to be independent, self sufficient and non-dependent beings. Shelley’s significance of eliminating all her female characters surmounted to the feeling that society still wasn’t ready to allow women to reach their full potentials beside their indispensable characteristics. Being overshadowed by the society’s male dominated characteristic, women are set to the side to be onlookers when they should actually be the forerunners in this day and age.

Monday, August 5, 2019

Importance Of Internet In E Commerce

Importance Of Internet In E Commerce Chapter 1 It is difficult to define tourism. Tourism is not an industry that is grouped into a single heading within the Standard Industrial Classification (SIC) (Bardgett, 2000). The definition of tourism mostly come from the purchaser, tourist, not the product itself (Bargett, 2000). Thereupon, World Tourism Organization (WTO) (1993) had defined tourism consists of activities of persons travelling to and staying places outside their usual environment for not more than one continually one year for leisure, or business purposes. In Malaysia, tourism industry has been recognizes as second largest foreign exchange earning sector (Mohd Hanafiah Mohd Harun, 2010). According to United Nations World Trade Organization (UNWTO) World Tourism Barometer (2009), in 2008, tourist arrivals in Malaysia are substantially higher than its neighbors. The table below (Table 1.1) provides a good picture on comparison of number of visitors among Malaysia, Singapore and Thailand. On the other hand, as the society has driven into Internet Era, tourism is extensively transformed by the by e-commerce phenomenon (Lee Letho, 2012). Hensdill (1998) described the web as a perfect medium for selling travel. While, with the popularization of computers through the Internet, travel product suppliers such as airlines, car rental companies, and hotels have grasped the opportunity to change their traditional distribution methods by launching their products directly on the Internet (Kasavana, 1997; Montgomery, 1999; Morrison, Taylor, Morrison Morrison 1999). Similarly, travel information is also available on the Internet from regional and national tourism boards in a large amount (Weeks Crouch, 1999). Nowadays, Internet has now become a promotional and advertising tool (Countryman, 1999). According to Martin (2004), the Internet suits the marketing principles for travel and tourism because it: (a) allows travel suppliers to set up a direct link with customers; (b) gets rid of the unfair barriers for customers and suppliers; (c) relieve equal competition; and (d) decreases price discrimination opportunities. Consequently, the Internet not only serves to deliver information (Walle, 1996) but also act as a public relations tool (Connolly, Sigala, 2001). Hence, it is important for travel agents to know which factors can affect travelers intention to use travel website. By knowing this, travel agents not only can formulate the marketing strategies but also can design a website which the features are different from the competitors in order to gain competitive advantages. Problem Statement Due to the rapid growing of tourism industry in Malaysia and the importance of internet in e-commerce, many of the travel agencies have created their own website. The rivalry among the travel website itself has increase rapidly. Hence, to be an outstanding website among the others, and to gain the competitive advantage, the travel agency need to know which factor has the most significant influence the user to use travel website. The result is not necessary only for strategic marketing formulation, but also for the design of the web site features that are superior from competitors (Aziz et al., 2010). The main problem that influences the users to adopt the websites will be the multi stage process for the travel decision making process (Aziz et al., 2010). The consumers need to look careful each step before until final steps to successful purchases the travel packages. For instance, users may need to login the membership before to process to purchase the package. This continue with the double confirm before the purchased package is correct. Until the payment step, users also need to check the all information is correct and submit to pay. Besides that, the security, privacy and trust concerns are other minor problems that influence the users to adopt the websites. The informations quality, security, privacy, trust and the companys reputation have strongly influence on online consumers trust in the websites (Kim, Ferrin, Raghav Rao, 2007) According to the past study of Aziz et al. (2010), social influence is the superiority in encouraging people to use travel websites. While, in the study of Ahmad and Juhdi (2008), they found out that internet self-efficacy had affected Malaysian travelers to use travel website. In the study of Chen (2006), trustworthy has a significant influence in an online travel websites. There have been various studies conducted in different country such as, a study on web site quality for online travel agency in United States (Park, Gretzel, Sirakaya-Turk, 2007); the factor affecting consumers attitude towards online reservation by Vathianathan and Roy (2009) in India; and examine e-travel site, an empirical study in Taiwan (Lin, 2010). Yet, only a few studies have been carried out in Malaysia. In the study of Aziz et al. (2010), the influence of predictors on travel website, the study is only conducted in Klang Valley, which is just a portion of Malaysia. The result cannot represent as a whole. While, in the study of Ahmad and Juhdi (2008), the number of respondents is small and mainly specific in e-group subscribers who were basically active users of internet. Thus, the generalization of the findings is questionable. Research Questions and Objectives Research Questions General Objectives To identify and examine factors that affect Malaysian travelers intention to use travel website. General Question What are the factors that affect Malaysian travelers intention to use travel website? Specific Objectives To examine the relationship between Perceived Ease of Use (PEOU) and Malaysian travelers intention to use travel website. To examine the relationship between perceived usefulness (PU) and Malaysian travelers intention to use travel website. To examine the relationship between social influences and Malaysian travelers intention to use travel website. To examine the relationship between self efficacy and Malaysian travelers intention to use travel website. To examine the relationship between travel motivation and Malaysian travelers intention to use travel website. Specific Questions Is there any relationship between Perceived Ease of Use (PEOU) and Malaysian travelers intention to use travel website? Is there any relationship between perceived usefulness (PU) and Malaysian travelers intention to use travel website? Is there any relationship between social influences and Malaysian travelers intention to use travel website? Is there any relationship between self efficacy and Malaysian travelers intention to use travel website? Is there any relationship between travel motivation and Malaysian travelers intention to use travel website? Source: Developed for the research Significance of the Study Generally, the acceptance of the internet among users is normally examined with technology acceptance model (TAM) (Aziz et al. 2010). However, the two variable of TAM (Perceived Ease of Use and Perceived Usefulness) are still insufficient to test on the factors affecting Malaysian travelers intention to use travel website. Therefore, the proposed model of this study is an extension of Technology Acceptance Model (TAM) as theoretical foundation. The model will be adding other variables such as, social influence, self efficacy and travel motivation to test on the dependent variable. Travel agency would be among the first to benefit from the study. The finding of this study may help the travel agency to understand several affected factors that influence Malaysian travelers to use travel website. It is important to understand the consumers acceptance of the online concept and the product and services provided are more suitable to be selling online. Hence, travel agency will have more relevant information or idea when creating the website. Besides, its also helping those agencies that have an intention to invest in online store, so, they have a better idea of the trends in the market and thus they can increase their portion of the market place. Last but not least, travel agency can save more cost and time. For instance, small tourism enterprises wont be facing any risk in spending on costly web-based solutions and time with the help of this study by providing them useful information about the preference of the internet users. 1.5 Chapter Layout 1.5.1 Chapter One: Research Overview This research report comprises a total of five chapters. In chapter one, researcher furnish an overview of the study and describing the research situation. It has covered background of this study, a brief introduction of our research, statement of the problem, objectives of the study, hypothesis of the study and significance of the study. 1.5.2 Chapter Two: Literature Review In chapter two, it includes the review of the literature, review of relevant theoretical models. Furthermore, it also consists of proposed theoretical framework and the hypotheses development. 1.5.3 Chapter Three: Methodology For chapter three, it is an overview of the studys research methodology. This chapter includes our research design, data collection methods, sampling design, research instrument, measurement construction, data processing, as well as data analysis. 1.5.4 Chapter Four: Data Analysis In chapter four, it presents the research results and the analysis of the results which are relevant to the research questions and hypotheses. This chapter includes descriptive analysis, scale measurement and inferential analyses. 1.5.5 Chapter Five: Discussion, Conclusion and Implications In chapter five, it is the summarizing chapter that discusses the overall findings followed by the conclusion. Thus, this chapter finds out the implication and limitation of the study. Finally, this chapter outlines the recommendations for future researches.

Sunday, August 4, 2019

Wolfgang Amadeus Mozart Essay -- Music Musician

Wolfgang Amadeus Mozart was born in Salzburg, Austria in January 1756 to Anna Maria and Leopold Mozart. He was the second and last child to survive of his seven other siblings. His sister, Anna Maria†Nannerl† Mozart shared some of her brother’s triumphs. Mozart was from the start a musical prodigy. He played the clavier and started composing little pieces of music at the age of five. Mozart astonished the world further when he played the keyboard perfectly during a tour with his father. In 1764, at the age of eight, Mozart and his sister, another musical prodigy, came to London with their father. Their music was such highly praised that king and queen of England, King George III and his Queen, invited the prodigies to play for them at the royal court. There, Mozart composed six sonatas and dedicated it to the Queen. Mozart left London in 1765 after staying over a year. He traveled through the European countries until he finally came to Italy. The Italians especially loved his music. The Pope even declared that Mozart’s music was â€Å"beautiful†. All this occurred when Mozar...

Saturday, August 3, 2019

Third World Debt Essay -- essays papers

Third World Debt For most of the Developing countries, the need to exploit their resources, increase their GDP up to an acceptable level and overcome their inability to cope with the necessary imports to cover domestic wants, caused a major increase in their external debt. Prior to the Third World debt crisis in 1982, Developing countries managed to keep the levels of external borrowing at low points, mainly due to the fact that the loans they were receiving had comparatively low interest rates, and their purpose was to increase imports of capital goods. Additionally, their mail loaners were Developed countries and financial institutions, such as the World Bank. However, in the period between 1982 and 1989, a major increase in Third World counrties’ external debt led to economic difficulties and even high political instability. During the 20-year period between 1970 and 1989 the external debt of Developing countries grew from $68.4 billion to $1283 billion, an increase of 1846 % . The main reasons for which Third World Debt rose dramatically during the 80’s have their roots to the late 70’s.The most significant ones are: Â · Rise in oil prices. It led most of the OPEC countries to stock their oil surplus in order to face the crisis and benefit from increasing demand. Therefore, profit-purpose banks were encouraged from governments to grant loans to LDC countries, in order to avoid the effects of the increase in oil prices. A significant numb...

Friday, August 2, 2019

Death and Love in Little Women Essays -- Louisa May Alcott, Little Wom

   "Four women, taught by weal and woe To love and labor in their prime. Four sisters, parted for an hour, None lost, one only gone..." (365-366). Jo wrote these lines in a poem, after Beth died. This is the most significant struggle for Jo. Jo and Beth are the two middle sisters in the classic novel, Little Women (1869) written by Louisa May Alcott. This is a classic novel about an American family of four daughters, a father who is off at war and a mother who works for the food. Jo and Beth are best friends and Jo sets the example for Beth. Beth first gets sick when Mother goes off to take care of Father, who got seriously ill in the war. Beth comes down with scarlet fever that she caught from the baby down the road. Beth requests that Jo stay by her side, which she does. Beth was sicker then any one, other then the doctor and Hannah (the servant) thought. Jo decides to send for her mother, as she can not handle the burden by herself. Jo admits to Teddy that "Beth is my conscience and I can't give her up. I can't! I can't!" (143) As time elapses, both Mother and Father come home and Beth starts feeling better. Beth also starts to fall in love with Teddy (the boy next door), who loves Jo instead. Teddy asks Jo to marry him, she declines, for she does not love him and knows that Beth loves him. Beth starts to become better and Jo decides that it would be a good thing for her to move to New York, to get away from it all. In New York, Jo lives with a family friend, and becomes their families mistress. Jo meets Professor Fredrick Bhaer, a German teacher, and becomes good friends. Jo forgets about the engagement proposal, but keeps in touch with Teddy and her family. After a year, Jo gets word again that B... ... her. She sits down and writes a poem about her three sisters and herself. It turns out to be a beautiful poem about their lives thus far, and what shall become of them, in her mind. After she is done she lets her husband read it and then she burns it, as to get rid of all the painful memories that came with the writing.    After Jo had got married, had her babies, and opened up the school for the boys, she learned that every day and every person is a gift from God. She also learned to be thankful that she had Beth for as long as she did, and to treasure the memories. "Into each life some rain must fall, Some days must be dark and sad and dreary" (375). Even though, Jo thought she had lost the best thing in her life, she learned to move on.    Bibliography Alcott, Louisa May. Little Women, Children's Classic Garden City New York, 1869   

Caffeine and Reaction Time Essay

1) Identify the Problem or Question How does the consumption of caffeine affect the reaction time of the nervous system? 2) Introduction Purpose of the experiment: To identify the whether or not caffeine increases or decreases the reaction time of the nervous system. In our experiment, we have decided to use all the â€Å"cases† which will test how fast a signal from our brain will be sent to our muscles in order to click the mouse when we see an object or directions on the screen. We know that the commonly used drug, caffeine, increases the heart rate, thus the increase in blood flow. The question in our experiment is, does the increase of blood flow, caused by caffeine, positively or negatively affects the reaction time that it takes to click the mouse the moment we see an approaching object. Another underlying factor we can analyze in our experiment is gender and age. Since we are using test subjects whose ages and gender vary from 16 to 50 and from male to female, we can roughly conclude whether or not age and gender affect reaction time. The reason we say roughly, is that the two factors, age and gender, are being â€Å"tested† in conjunction with the consumption of caffeine. We do not know if the consumption of caffeine and its effects vary for how old the person is and his or her gender. 3) Research and Current Ideas In past experiments, people have concluded that there is an inconsistency in results depending on the amount of caffeine consumed. Apparently, a half-cup of coffee had faster reaction times than the reaction times that were drawn when the test subject drank a full cup of coffee. The person had concluded that too much caffeine could actually impair reaction time, but the right dosage could potentially increase reaction time. 4) Predict a solution to the problem or an answer to the question Scientific Hypothesis: The consumption of 12oz of ground coffee will speed up our reaction time. Using past experiments conducted by other people, and the chemical compounds of caffeine and its affects on our body, we have drawn this hypothesis. Dependent Variable: Reaction time Independent Variable: Condition of the test subject (Caffeine) The reaction time is the dependent variable, because the results depend on the condition of our subject. The condition of the test subject is the independent variable because we are changing the state of our test subject by increasing their caffeine levels. 5) Design the experiment to be used to test your hypothesis Materials: * 4 tablespoons/24 of Maxwell house coffee blend * Computer/Internet * 4 test subject (2 16 year olds/ 2 middle aged adults, one of each gender) * Serendip software Procedure 1) Complete a control experiment by conducting the serendip experiment while you are in your natural state for each test subject. 2) The site for the serendip activity is: serendip.brynmawr.edu/bb/reaction/reaction.html 3) Make sure that each â€Å"Case† is done 10 times to ensure accuracy. 4) Click â€Å"Results Summary† and record the information given. 5) Have each test subject consume 12 oz (2 tablespoons) of the Maxwell House Coffee blend. 6) Wait five minutes before the test subject goes through the serendip reaction time activity again. 7) Repeat steps 1-3 for each test subject, except after he or she has consumed the coffee and waiting for a duration of 5 minutes before completing the serendip activity. 8) Record the results in a data table. 6) Carry out the experiment Test Type| Control Experiment| Experiment w/ Caffeine| Act | 219 +- 15 milliseconds| 194+- 11 milliseconds| Think, Act| 270 +- 32 milliseconds| 243 +- 28 milliseconds| Read, Think, Act| 394+- 74 milliseconds| 364 +- 68 milliseconds| Read, Think-Negate, Act| 383+- 102 milliseconds| 352 +- 64 milliseconds | Jazmine Ortiz, 16, Female Jazmine Ortiz, 16, Female Daniel Kim, 16, Male Daniel Kim, 16, Male Test Type| Control Experiment| Experiment w/ Caffeine| Act | 210 +- 10 milliseconds| 191+- 8 milliseconds| Think, Act| 267 +- 31 milliseconds| 236 +- 25 milliseconds| Read, Think, Act| 381+- 74 milliseconds| 344 +- 60 milliseconds| Read, Think-Negate, Act| 375+- 102 milliseconds| 342 +- 58 milliseconds | Test Type| Control Experiment| Experiment w/ Caffeine| Act | 384 +- 72 milliseconds| 298+- 38 milliseconds| Think, Act| 340 +- 62 milliseconds| 323 +- 50 milliseconds| Read, Think, Act| 422+- 124 milliseconds| 414 +- 119 milliseconds| Read, Think-Negate, Act| 398+- 102 milliseconds| 375 +- 102 milliseconds | Test Type| Control Experiment| Experiment w/ Caffeine| Act | 372 +- 70 milliseconds| 361+- 67 milliseconds| Think, Act| 321 +- 49 milliseconds| 310 +- 46 milliseconds| Read, Think, Act| 398+- 76 milliseconds| 391 +- 74 milliseconds| Read, Think-Negate, Act| 394+- 106 milliseconds| 370 +- 68 milliseconds | *The data shown are the averages of 10 trials that was calculated by the serendip program *The data shown are the averages of 10 trials that was calculated by the serendip program Keon Shim, 39, Male Keon Shim, 39, Male Mi Ok Kim, 44, Female Mi Ok Kim, 44, Female 7) Analyze the data and observations 7) Cont. Analysis: The results we received from the experiment were what we had suspected. For every test subject, the reaction times for every â€Å"Case† that were influenced by the coffee’s caffeine were quicker than the controlled reaction times. For example, Daniel Kim had a controlled â€Å"Read, Think-Negate, Act† average reaction time of 375+-102 milliseconds. When he consumed the 12 oz of coffee, his average reaction time decreased to 344+-60 milliseconds. It is quite apparent from the graphs that the average reaction time for every â€Å"case† for each test subject decreased when absorbing caffeine into their system. Test subjects also consumed the â€Å"right† amount of caffine, 160mg, which allowed the subject to shorten their reaction time, while the wrong dosage could impair it. We can also draw from the graphs the relation that the younger the test subjects are, the quicker their reaction time will be. Also, we can also conclude from the results that males tend to have a quicker reaction time than females (Daniel’s reaction times were faster than Jazmine’s, and Keon’s were faster than Mi’s). 8) State the conclusion The hypothesis was correct. The effects of caffeine shortened the reaction time in all of our test subjects. 9) Summary Paragraph The reason why we were able to correctly devise a hypothesis for the experiment was because of the prior knowledge we had of the drug, caffeine. Caffeine increases the heart rate, which allows for faster muscle contractions. Caffeine does not really affect the actual reaction of the nervous system, but rather the actual contractions of the muscles themselves. This known fact of caffeine is reflected in the experiment. It shortened the reaction time of our test subjects in every â€Å"case†. We found other factors in our experiment that may have affected the reaction time of our test subjects. A few scientists have theorized that gender can affect reaction time. They say that males tend to have a faster reaction time because males are usually involved in more physical activities, such as sports, which helps improve reaction time. That â€Å"theory† is also reflected in our results. All the male subjects had faster reaction times than their age equivalent female subjects. Finally, the last factor would be the age of the test subject. Our younger test subjects both had faster reaction times than both the older test subjects. There are many theories being circulated that once someone enters their mid-twenties, their reaction time slowly increases.

Thursday, August 1, 2019

Commercials

On TV today we see lots of commercials that show what the world and our peers want us to be. Commercials also show what clothes we should wear and what foods we should eat. There are commercials that show people with healthy and in shape bodies trying to get us to eat properly because looking at them will make us want to have that kind of body and will make us buy whatever it is they are selling. So in seeing those commercials every day, some of us start to think that we are not good enough, and we think we have to look our best to fit in with everyone else. The clothes you wear will show who you are and will show how people will Judge you.If a person is wearing old smelly clothes then people might think he is not a very clean person and that he may not have much money to buy all the new clothes. Now if you are wearing the newest Polo that Just came out, then you have money and people will think you are a clean well-dressed person. That clothes you wear will certainly have an impact on how people look at you. There are on commercials on TV today with professional athletes eating certain foods and wearing and buying certain clothes and we look at them and say to ourselves that we want to be like them.So we will go out and buy the new clothes they have and go eat where they do so that we will be as cool as them. Because they are portrayed as very influential people in the world, we see them and say, if I can be like that, then I will be cool. There are many commercials today that show how we should eat to get that perfect body that all the super starts and the professional athletes have. The men are always with beautiful women, and the women are always with handsome men. So we go and buy the food they eat so we will that the bodies they have.We also go and ay the videos that make you look like the big football player or the best trainer in America. We go and buy all of these things so we can possibly be accepted by our peers. Looking at the commercials on TV toda y, we see most of them show what we should wear and eat to be like all the athletes and movie starts and buy seeing that we try our best to be as much like them as possible so we will be accepted in our society today. Showing the lives and bodies of celebrities make us want to buy the videos, food, and clothes that they buy, is a good way to make money and to make us think all these things will make us look good.