Impact of Organised Retail Chains on Unorganised Retail Sector

A COMPARITIVE adopt ON PREFERENCE OF SOFT DRINKS IN YOUTH REPORT Submitted to Submitted by DR. RAJKUMARCHIRAG GUPTA Roll n angiotensin-converting enzyme 5382 MBA 5. 4 accomplish OF BUSINESS ADMINISTRATION pic INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH MDU,ROHTAK 2010-2011 DECLARATION I Chirag Gupta, student of 5 year M. B. A 4th semester of Institute of watchfulness Studies and interrogation hereby decl atomic number 18 that the project report titled sense of savoring of well-fixed alcohol addiction in youth is a code of vital & independent work carried out by me under supervision & advocate of Dr.Raj Kumar. This has non been previously submitted for the award of any other diploma, degree or other similar degree. The feasibility suggestion has been duly incorpo gaitd in the consultation with the supervisor. Signature of the Candidate EXECUTIVE SUMMARY cushiony Drinks were plebeian option among all the individuals, irrespective of their age groups as it had great scr atch valuate and great advertisement.Market Research is based on some central parameters manage Changing manipulation pattern Advertisements Taste precondition cognisance Varying life flare The accept starts with determining the major players in the loony swallows, their oerall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational hu spell being.Consumer preferences are ever-changing towards healthier food, and thus such a trend will deport on for some meter to come. In the cottony potables marketplace of late, or so recent reinvigorated products launched incur been foc employ on the health benefits of the dotty drinks, like pomegranate juices, calcium-fortified bottled pee and a series of reduced-sugar alternatives, with such features not previously so readily available to or heavily promoted at the target audience.TABLE OF CONTENTS SERIAL no TITLE PAGE NO. 1) INTRODUCTION 1) Industrial prof ile 01 2) Major players in soft drinks ingredient 04 3) Study of growth of soft drink market 09 2) RESEARCH methodology ) Purpose of the study 10 2) Objectives of the study 10 3) Scope of the study 10 4) Research Design 11 5) Sampling Technique used 12 6) Selection of Sample Size 12 7) Sources of Data hail 12 8) Statistical Tools Used 12 3) DATA ANALYSIS AND FINDINGS 13 ) LIMITATION OF THE resume 24 5) CONCLUSION 25 6) ANNEXURE 6. 1) Questionnaire 26 7) BIBLIOGRAPHY 28 INTRODUCTION INDUSTRIAL PROFILE The soft-drink perseverance comprises companies that manufacture nonalcoholic beverages and carbonate mineral waters or concentrates and syrups for the manufacture of change beverages.Naturally occurring bubbling or sparkling mineral waters have been popular for thousands of years the quaint Greeks believed that such waters had medicative proper(a)ties and bathed in them regularly the Romans established resorts around mineral springs through and throughout Europe. In the 15 00s the village of Spa in Belgium became storied for its waters, which by the archaean 1600s were sold, in bottles, as far away as London, Eng. Development of the first man- do sparkling or carbonate water is credited to Joseph Priestley, the British scientist who discovered oxygen.In 1772 he invented a method of button carbon dioxide into water by dissolving it under pressure, thus creating slightly long-lasting bubbles. The technique led to outgrowth of the soft-drink industry. By the beginning of the nineteenth century, carbonated water was being made mercenaryly in France and marriage America shortly thereafter, flavours (normally fruit concentrates) were added to enliven the taste. In the 1820s, small carbonated bottling operations were established in Canada, producing carbonated drinks in refillable bottles which were merchandised as medicinal elixirs or tonics.Most soft drinks are all the same carbonated to give drinks a tangy bite and to stimulate the tongue. Further more, because scent is an primal part of taste, the flavours carried as vapours in the bubbles enhance taste. The principle of pushing carbon dioxide is dummy up used, but now the water is first purified in a answer known as polishing. Cooled carbon dioxide is then injected at pressures of 275-550 kilopascals. Some of the earliest drinks bottled in Canada were called Birch Beer, Ginger Beer, Sarsaparilla, Sour Lemon, None-Such Soda Water and flail Soda.The first carbonated beverage or pop bottles were sealed with cork ups held tightly in place with a wire binding. Because they had to be stored neck ingest so that the cork would not dry and allow the carbonation to leak away, they were construct with rounded bottoms. By the mid-1800s, soft drinks sold in Canada were packaged in 8-ounce (227. 2 ml) round-bottom bottles for about 25 cents a dozen, except pep beer, which was sold in draught form from wooden kegs. Wired cork closures were used until about 1884 with Codds Patent ed Globe Stoppers (25 types in all). Such closures were replaced by the Hutcheson Spring Stopper.The crown cap was introduced around 1905 and improved versions are still widely used, although they are gradually being replaced, especially on large containers, with reclosable screw caps. Other packaging innovations since the mid-1960s include after partned carbonated beverages, nonreturnable glass bottles and containers made from rigid plastics. However, an effort is being made, often through provincial legislation, to increase the use of returnable glass containers. In the industrys early years the number of carbonated-beverage plants change magnitude steadily, virtually serving small regional markets.In 1929 the industry was made up of 345 payoff plants and the value of shipments reached $12. 3 one thousand million. By 1960 the number of plants had increased to 502 and the value of sales to $172. 7 million. Subsequently, consolidation began, prompted by improved production, pa ckaging and distribution facilities. By 1973, 337 plants were in production and the value of shipments was $484 million. In 1985, with sales of about $1. 8 billion, the industry had 187 plants in production Newfoundland had 3 PEI, 1 Nova Scotia, 7 New Brunswick, 8 Quebec, 66 Ontario, 58 Manitoba, 7 Saskatchewan, 10 Alberta, 13 and BC, 14.Production volume has also increased dramatically in 1939, soft-drink bottlers produced about 162 million litres of carbonated beverages by 1967, production passed 758 million litres in 1986, shipments were estimated at over 2. 1 billion litres and in 1998 that radiation pattern rose to 3. 5 billion litres. The industry is regulated by some(prenominal) federal and provincial agencies, 3 of the most important being CONSUMER AND integrated AFFAIRS (responsible for the Consumer forwarding and Labelling Act), HEALTH CANADA (which administers the Food and Drugs Act) and Environment Canada (which focuses on environmental matters).The industry is repr esented by the Canadian Soft Drink sleeper in Toronto and by several provincial associations. The introduction of victuals carbonated beverages has changed the industrys profile. Several years ago, in response to increasing consumer diet consciousness, the industry introduced the first successful sugar-free diet drinks using the artificial sweetener cyclamate. scarce questions were raised about the safety of this additive and, based on real scientific entropy, Health Canada banned its use in Canadian commercial FOODS AND BEVERAGES.This decision, estimated to have cost the industry more than $15 million, was a shiner to diet-drink development. The industry turned to saccharin, but this too was eventually banned. Now, a new sugar-free additive, aspartame, has been approved for use in diet soft drinks, and the cyclamate/saccharin situation is not evaluate to recur because aspartame consists of amino acids, which occur naturally. Aspartame-sweetened diet drinks have had a dramati c effect on the Canadian carbonated-beverage industry.Just before the saccharin ban in 1977, diet drinks accounted for about 10% of the soft-drink market following the ban the diet share dropped to about 2%, consisting of beverages partially sweetened with small amounts of sugar. In 1982, the first full year that aspartame was used in Canada, diet drinks increased by 15. 2% of total soft-drink sales, fleck the total soft-drink industry grew 8%. In 1987 total soft-drink sales increased 5. 3% over 1986, while diet soft-drink sales increased by 10. 7%. This single development has encouraged arduous growth in the industry.MAJOR PLAYERS IN SOFT DRINKS fraction COCA COLA pic thanda matlab coca plant dummy Coca pot has authentically remarkable heritage. From a humble beginning in 1886 it has now last the flagship brand of largest manufacturer, distributor of non alcoholic beverages in the world. In India, coca the skinny was the leaders soft drink till 1977 when govt. policies n ecessitated its departure. Coca cola has made its return to the country in 1993. and made significant investment to moderate that the beverage is available to more and more people in remote control as well as inaccessible parts of the world.Coca cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong association with cricket, the thriving cinema industry, music etc. coca cola has been very strongly associated with cricket, sponsoring the world cup in 1996. In two hundred2, coca cola launched the campaign,Thanda Matlab coca cola. in 2003,coke was available for just rs,5 crores in the country. FANTA GHOONTH BHAR SHARARAT KAR LEY pic Fanta entered the Indian market in year 1996 under the coca cola brand . ver the years, Fanta has occupied a strong market place and is place as the fun catalyst. Fanta stands for its vibrant color, tempting taste and prickle bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. LIMCA LIME AND LEMONI pic Drink that can cast a tangy refreshing spell on anyone, anywhere. natural in 1971, Limca has been the original thirst choice, of millions of consumers for over three decades. The brand has been displaying thinking(a) volume growing year on year and limca continues to be leading flavoring soft drinks in the country.Dive into the zingy refreshment of limca and walk away a new person. THUMS UP TASTE THE THUNDER pic Strong cola taste, kindle personality. Thums up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, thums up was acquired by the coca cola company in 1993. Thums up, is, known for strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand go acrossly seeks to separate the man from the boys. SPRITE SPIRITE BHUJAYE PYAAS BAKI SAB BAKWAAS pic World wide sprite ranked as no. soft drink and is sold in more than 190 countries In India, sprite was launched in year 1999 and today it has grown to be one of the fastest growing soft drinks, leading clear lime category. straight off sprite is perceived as a youth icon. With strong appeal to youth sprite has stood for a straight forward and honest attitude. Its clear crisp hingtaste encourages todays youth to trust their instincts, influence them to be true who they are and to obey their thirst. MAAZA YAARI DOSTI TAAZA MAAZA pic Maaza was launched in 1976. In 1993, maaza was acquired by coca cola India. Maaza currently dominates the fruit drink category.Over the years, maaza has become synonymous with mango. Taaza Mango, Maaza mango, Botal mei aam, maaza hai naam. consumers regard maaza as wholesome, natural, fun loving drink real become of fruit. The campaign builds on the existing equity of the brand and delivers a applicable emotional benefit to the moms rightly captured in tagline, yaari dosti, and taaza maaza. PEPSI YEH DIL MAANGE MORE pic Pepsi cola is a carbonated beverage that is produced and manufactured by Pepsi co. It is sold in stores, restaurants and from peddling machines. The drink was first made in the 1890s in conglutination Carolina.The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years. Diet Pepsi Crystal Pepsi Pepsi twist Pepsi max Pepsi samba Pepsi blue Pepsi favourable Pepsi holiday spice Pepsi jazz Pepsi x(available in Finland & brazil) Pepsi next(available in Japan & mho Korea) STUDY OF GROWTH OF SOFT DRINK MARKET SOFT DRINKS carbonate drinks are dominated by artificial flavors based on cola, chromatic and lime with Pepsi and coca-cola dominating the market. The entire part of the drink is based on its artificial flavors and sweetening agents as no natural juice is used.MARKET boob products account for nearly 61-62% of the total soft drinks market. Two global majors Pepsi and coke dominate the soft drink market. NCAER survey says 91% of soft d rink in the country is in the lower, lower middle and top(prenominal) middle class people. The market is worth around Rs. 5000 crores with growth rate of around 10-15%. The annual per capita consumption in India is only about 6 bottles vis- a- Vis 340 bottles in the U. S. The production as soft drinks has increased from 5670 million bottles in 1998-99 to 6230 million bottles in 1999-2000 industry source. Growth market this year is expected to be 10-15% in value terms and 20-22% in volume terms. However, the market for carbonated drinks is stagnating and not growing as expected. RESEARCH METHODOLOGY usance OF THE STUDY The main aim of this inquiry study is to analyze the preference of youth on consumption patterns and preference of Soft Drinks. OBJECTIVE OF THE STUDY To study the preferences of the youth for soft drinks. To find out the factor(s) that influences the consumers consumption of soft drinks. To test the know-how of the consumers regarding the various existing bra nds of soft drinks. To know the sizing of the soft drink purchase for personal and kinsperson purpose. To know the oftenness of consumption of soft drink. SCOPE OF THE STUDY This study is confined MDU campus Rohtak. seasonal drinks are not considered in the study. We are considering only canned and bottled drinks. We are not considering health & alcoholic drinks. RESEARCH DESIGN A enquiry design is a framework or blueprint for conducting the marketing search project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or purpose marketing research problem.On the basis of fundamental objectives of the research we can discipline research design into two general types 1) EXPLORATORY RESEARCH 2) determinate RESEARCH Exploratory research is one type of research design, which has its base objective the provision of insights into, and comprehension of, the problem situation confronting the researcher. decisive research i s designed to assist the decision executer in determining evaluating and selecting the outgo course of action to take in a given situation. Conclusive research can be further divided into two types- descriptive ExperimentalThe research design used in this project is a descriptive DESIGN. Descriptive study as the name implies is designed to describe something-for fount the characteristics of users of a given product, the degree to which the product use varies with income, age, etc. try TECHNIQUE USED This research has used convenience sampling technique. 1) gismo sampling technique Convenience sampling is used in preliminary research where the researcher is interested in getting an inexpensive mind of the truth. As the name implies, the sample is selected because they are convenient.SELECTION OF SAMPLE SIZE For the study, a sample coat of 60 has been taken into consideration. SOURCES OF DATA COLLECTION Research will be based on two sources 1. Primary data 2. Secondary data 1) PRIMARY DATA Questionnaire Primary data was undisturbed by preparing questionnaire and the people were randomly being requested to fill them. 2) collateral DATA Secondary data will consist of different literatures like books which are published, obligates, internet and websites. In order to reach relevant conclusion, research work needed to be designed in a proper way.STATISTICAL TOOLS USED The main statistical tools used for the collection and analyses of data in this project are Questionnaire Bar Diagrams DATA ANALYSIS & FINDINGS Statistics Statistics Statistics Who decide the Do you read selection of soft instruction written drink for household? on the packaging of soft drink? N Valid 60 60 Missing 0 0 Mean 2. 8167 1. 6167 Median 3. 0000 2. 0000 order 3. 00 2. 0 Variance . 356 . 240 Do you like soft drink? pic LIMITATIONS OF THE STUDY LIMITATION OF THE STUDY ? The study was confined to Universit y Campus MDU Rohtak only. ? Chances of some biasness could not be eliminated. ? Youth are assumed to be between the age 15 to 25 ? Time was the major constrain. Only limited sample size (60) was possible for such a vast research on such a period of time . i. e. one month ? Interaction with the respondents was also limited due to their busy work. Due to the changing life style and preferences, it was not necessary that they will consume same soft drink every time. ? There was a chance that respondent will make assumptions while filling the questionnaire. CONCLUSION CONCLUSION Following are the utmost points taken into consideration after the conduct of the research study ? An important finding that emerged out of the survey was that 91%of youth like to have soft drinks while 9% not like. ? Through the research it was conveyed that hebdomadal consumption of soft drinks is more than daily consumption. ? Most of the respondents took soft drink without any reason. ? Remaining majority of the respondents consume soft drinks at the time of parties & celebrations. Most of the respondents consume soft drinks because of its taste. ? Most of the respondents were of the neutral view that advertisements fix their purchases. ? Most of the respondent likes Dew. ? Most of them consume 300ml pack for personal usage. ? Packaging doesnt influence the purchase of most of the respondents. ? Most of them dont read instruction written on the package of soft drink. ANNEXURE QUESTIONNAIRE esteem Sir/Madam A Research Project is being pursued in IMSAR on Preference of soft drink in youth. eleemosynary extend your cooperation & enable us doing the project successfully. This information is used for faculty member purpose. PERSONAL DETAILS Name .Age . Gender ? Male ? Female strength ? Graduate ? Under Graduate ? Post Graduate ? Other (Specify) 1) Do you like soft drinks? Yes No 2) Where do you mostly consume soft drink? PartyCafeHome 3) Frequency of consumption of soft drink in a week? Daily 2-4times more than 4 times once in a week 4) On what occasions, do you often consume the Soft Drinks? Feeling Thirsty Without any reason (just like that) ? Parties / Celebrations ? Others, please furbish up.. 5) What induces you to buy Soft Drinks?Price with quantity Health Drink Status symbol Taste Variety Advertisement 6) Which soft drink do you like more? Dew Sprite Cocacola Pepsi Limca Maaza Other (specify) 7) Do advertisements influence your purchases? strongly Agree ? Agree Neutral Dis change course Strongly Disagree ? 8) Do you agree that packaging influence consumer purchase decision? Strongly agree Agree Neutral Disagree Strongly disagree ) Please ticking the size of soft drink you purchase for personal consumption? 200 ml 250ml 300ml500ml other (specify) 10) Which soft drink is served to the guest in your business firm? Dew Sprite CocacolaPepsi LimcaMaazaOther (specify).. 11) Who decide the selection of soft drink for household? FatherMother Himself/Hersel f Other(Specify). 12) Do you read instruction written on the packaging of soft drink? YesNo BIBLIOGRAPHY BIBLIOGRAPHY http//en. wikipedia. org/wiki/Beverage www. foodindustryindia. com http//fnbnews. com/article/detarchive. asp? articleid=25105=3 http//fnbnews. com/article/detarchive. asp? rticleid=24983=3 http//fnbnews. com/article/detarchive. asp? articleid=24965=3 http//fnbnews. com/article/detarchive. asp? articleid=24849=3 http//fnbnews. com/article/detarchive. asp? articleid=25039=3 http//www. foodindustryindia. com/newfood/detailnews. jsp? n=Xtazy,%20another%20energy%20drink%20for%20the%20Indian%20market=598 http//fnbnews. com/redfr. asp? fn=/other/aboutus. asp= slightly%20UsFood www. google. com Kothari C R, Research and Methodology- Methods & Techniques, New Age International (P) Ltd. , 2004 pic 1 2 3 4 5 6 8 9picpic 24 27 25 12